10 must-see charts from the ResiClub Housing Sentiment Survey

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Full results to the ResiClub Housing Sentiment Survey

In total, 650 U.S. adults participated in the ResiClub Housing Sentiment Survey between February 21 and March 4, 2025.

Among respondents, 77% own their primary home, 20% rent their primary residence, and 3% live with family or friends (and pay no rent).

Among respondents, 56% are either professionals or executives in the housing sector or own at least one rental property.

In addition to being distributed through the ResiClub newsletter, the survey questionnaire was strategically promoted on Twitter and LinkedIn to reach a broader audience of non-housing sector Americans.

To everyone who participated in the survey: THANK YOU.

In today’s article, we’re taking a look at the full results.

Concerns about housing affordability extend beyond renters and first-time homebuyers.

Indeed, 84% of U.S. homeowners surveyed by ResiClub said they’re either “somewhat concerned” (35%) or “very concerned” (49%) about housing affordability in their market.

Here’s how the 650 U.S. adults who participated in the ResiClub Housing Sentiment Survey view many of the biggest firms in the housing sector.

Zillow has the highest net favorability rating.

Blackstone has the lowest net favorability rating.

Here’s what the results look like when you only include professionals and executives who work in the housing sector.

Among all respondents, the National Association of Realtors has a -42.6 net favorability rating.

Among just real estate agents/brokers, the National Association of Realtors has a -27.0 net favorability rating.

It’s fair to say that NAR has some work to do to repair its image.

Among U.S. adults surveyed, 67% said the current investment upside of buying a home in their local market is “somewhat unfavorable” or “very unfavorable” right now.

Among U.S. adults surveyed, 33% said the current investment upside of buying a home in their local market is “somewhat favorable” or “very favorable” right now.

Relatively speaking, U.S. adults in the Northeast and Midwest are the most bullish about local home price growth in 2025.

Relatively speaking, U.S. adults in the Southeast and Southwest are the most bearish about local home price growth in 2025.

We asked U.S. homeowners—excluding those who said they "plan to never sell" or "would pay all cash" for their next home—what the highest mortgage rate they would accept on their next home purchase.

Only 16% of homeowners said they’d accept a mortgage rate up to 7.00% on their next purchase.

Just over half of homeowners (54%) said they’d accept a mortgage rate up to 5.50% on their next purchase.

Where do U.S. consumers think the average 30-year fixed mortgage rate will finish 2025?

• 4% of U.S. adults said 7.5%

• 9% of U.S. adults said 7.0% to 7.5%

• 34% of U.S. adults said 6.5% to 7.0%

• 39% of U.S. adults said 6.0% to 6.5%

• 10% of U.S. adults said 5.5% to 6.0%

• 3% of U.S. adults said 5.0% to 5.5%

• 2% of U.S. adults said under 5.0%

Note: Responses are rounded to whole numbers.

ResiClub PRO members got these 3 additional research articles over the past week:

Housing market inventory analysis: +25,000 ZIP codes

Pent up home sales? This decade has already seen 1.8 million fewer existing home sales than expected

Revealing the real extent of constrained turnover in the housing market

We’re looking for a company to co-brand our quarterly Housing Sentiment Survey. Interested firms should email [email protected]